Trademarks are the basis for the launch and marketing of successful products and services. Consumers recognize brands and related logos, making a base for your brand value and reputation.
We advise clients from the very beginning. Our clients, individuals, SME’s, corporations, branding/marketing agencies etc. present us with ideas for names and logos. We then advise on registrability, search, clear and file for protection. In case of problems, we go beyond pinpointing them, we then present possible solutions in order to save time and money. Our legal advice is based on strategic planning with the client incl. discussing time and monetary issues, market places and shares and monitoring of competitor’s activities.
In case of dispute, we do not represent your interests schematically, but, take into consideration the legal possibilities as well as sucessful enforcement strategies for your company.
To get an idea about what branding is all about please view the following Branding Report 2009 (Download PDF, 4,7 MB), Branding Report 2010 (Download PDF, 4,7 MB), Branding Report 2011 (PDF online) and Branding Report 2013 (PDF online) on the 100 most valuable trademarks in the world.