Benoît Battistelli, the current President of the European Patent Office (EPO) will be ending his 5-year term as the EPO President in the end of May 2018. The Administrative Council of the European Patent Organisation has elected Portuguese António Campinos to fulfill his position as the EPO President.
Source to the photo.
Currently working as Executive Director of the European Union Intellectual Property Office (EUIPO), António Campinos has several years of experience in the field of intellectual property. Before his position in the EUIPO, he has been serving as the President of the Portuguese Institute of Industrial Property (INPI), representing Portugal in the Administrative Council of EPO.
European Patent Office
The European Patent Office represents the executive body and is one of the organs of the European Patent Organisation. Its main tasks include granting of the European Patents under the European Patent Convention. Furthermore, it establishes search reports for national patent applications for some Contracting States and organizes the European qualifying examination (EQE) for professional patent representatives. The EPO is headquartered in Munich and it has more than 6,500 employees from more than 34 countries.
Source to the photo.
Link to the press release of the EPO can be found here.
In its recent decision of 18 October 2017, the German Federal Court of Justice (Bundesgerichtshof) held square-shaped chocolate packaging eligible for protection as three-dimensional trademarks and annulled two previous rulings of the German Federal Patent Court (BPatG). Consequently, the cases are remitted back to the German Federal Patent Court.
Source to the photo.
Background of the case
For years Ritter Sport have been well-known for its colorful square-shaped chocolate bars, originally inspired by the idea of practically shaped chocolate bars fitting to the pocket of a sports jacket. In 1995 and 1998, the German Patent and Trade Mark Office (GPTO) accepted the square-formed chocolate packaging shapes as 3D trademarks in class 30, namely the German trademarks no. 39869970 and no. 2913183, depicted below.
No. 39869970 No. 2913183
Later in 2011, two declarations of invalidity against the trademarks were filed, but no grounds for invalidation were found. However, the dispute continued and appeals to the German Federal Patent Court were successful. In its decisions 2016 - 25 W (pat) 78/14 and 2016 - 25 (W) pat 79/14 on 4 November 2016, the German Federal Patent Court declared the trademarks invalid, as it found the square-shape to be exclusively due to the nature of the goods themselves, and thus falling under the Section 3(2) no. 1 of the German Trademark Act, implementing the Article 3(1)(e) of the European Union Trademarks Directive 2008/95/EC.
Nevertheless, the parties continued further to the next instance, and on 18 October 2017 the German Federal Court of Justice took an opposite standpoint and ruled in favor of the three-dimensional trademarks.
Decision
In the core of the dispute was the question whether the square-shaped form resulted from the nature of the good itself. According to the German Federal Patent Court, the Section 3(2) no 1 of the German Trademark Act has to be applied regardless of the fact that the trademarks are subject to the packaging of the product and not the product itself, as the shape of the product underneath the package was either way clearly recognizable. Furthermore, the BPatG referred to the Tripp Trapp -case (C-205/13) of the Court of Justice in The European Union (EUCJ) in its decision. According to the Tripp Trapp-case, the rationale of the grounds for refusal of registration laid down in Article 3(1)(e) of the Trademarks Directive 2008/95/EC is to prevent trademark protection from granting its proprietor a monopoly on technical solutions or functional characteristics of a product which a user is likely to seek in the products of competitors. With respect to this, the German Federal Patent Court held that the square-shape of the chocolate bar constitutes an essential characteristic, which consumers would be likely to pursue in the products of the competitors. As a practical example, the Federal Patent Court pointed out the convenience resulting from the square-shape compared to a regular rectangle-shape when putting the chocolate bar into a pocket.
The German Federal Court of Justice applied a completely different view. The Court found that the square-shape of the package did not constitute an essential functional characteristic for chocolate, following that it was unnecessary to answer the question of whether the Section 3(2) no. 1 of the German Trademark Act applied to the case. Thus, Ritter Sport´s three-dimensional packaging shape trademarks remain valid, and the cases are remitted to the BPatG.
As a result, the square-shaped chocolate bars will remain registered and thereby exclusive to Ritter Sport in Germany. The decision of the Bundesgerichtshof has not been published yet, but the German press release of the Bundesgerichshof can be found here.
On 6 September 2017 the European Commission published its position paper on issues regarding IP rights after the withdrawal date of the UK. It lays down the main principles to be taken into account in the negotiations under the Article 50 of the Treaty of Lisbon with the UK.
Source: Pixabay
There are altogether five main principles that should ensure continuity of effective IP rights in the UK as well as reduce the uncertainty of rights also after the Brexit. These five principles focus on the scope of protection, applications and exhaustion of certain rights. As geographical indications are playing a big role for the EU as forerunner on the field, also their position is to be secured also after the withdrawal date. Furthermore, the protection of databases is of special interest. The paper treats all IP rights having unitary character, the some, namely EU Trademarks, Community Designs, Community Plant Variety Rights as well as protected Geographical Indications as well protected Designations of Origin. In addition, also registered terms “traditional speciality guaranteed" and “traditional terms for wine” are assimilated to IP rights in the position paper.
I. The first general principle is that all rights having unitary character and being granted before the withdrawal date should be recognized after the withdrawal date, which secures continuity. This requires additional legislation on behalf of the UK, as there is currently no legislation regarding protection of designations of origin and geographical indications as well as traditional speciality guaranteed and traditional terms for wine. This principle seeks to ensure automatic recognition of the rights. When implementing this principle, also the effects on renewal dates, priority and seniority principles and certain specifics such as “genuine use” and “reputation rules” are of special attention. From the right holders view, administrative burden should be set to minimum and no financial costs should incur.
II. The second principle focuses on the application procedure. It guarantees that in case of on-going applications that are submitted before the withdrawal date, the applicant is entitled to the benefits arising from possible priority date in respect of pending application.
III. Applications for supplementary protection or for an extension of their duration must be granted if the application is submitted before the withdrawal date and the administrative procedure is still on-going according to the third principle.
IV. The fourth principle concerns the protection of databases. Databases are currently protected under the Directive 96/9/EC in the EU member states, and in order to seek continuity, all rights should be held in force also after the withdrawal date. In practice this means that both the EU member states as well as the UK have to adapt their legislation to prevent exclusion of protection based on nationality or establishment grounds.
V. As exhaustion is of great importance in the EU territory, it is necessary that no changes are made to the current doctrine. Thus, exhaustion of rights is the subject to the last and fifth general principle. It secures that IP rights which are exhausted before the withdrawal date will remain exhausted both in the UK and the EU territories.
For better insight on the topic, check the position paper here.
As posted earlier in our post from 10 April 2017 , the second part of changes regarding the new EU Trademark Regulation (Regulation (EU) 2015/2424) will come into force on 1 October 2017, as the changes had to be made through secondary legislation. The secondary legislation consists of the Implementing Regulation laying down detailed rules for implementing certain provisions of Council Regulation (EC) No 207/2009 on the European Union trade mark and the Delegated Regulation supplementing Council Regulation (EC) No 207/2009 on the European Union trade mark and repealing Commission Regulations (EC) No 2868/95 and (EC) No 216/96.It is now time to take a closer look to the relevant changes.
I. What are the changes?
The changes of the next phase may be divided in three categories:
1: Changes regarding the graphical representation and different types of marks,
2: The new EU Certification Marks,
3: Procedural changes.
II: Graphical representation
“What you see is what you get” will be the new underlying principle regarding trademarks from the beginning of October 2017. A sign must be represented in any appropriate form, by means of generally available technology. The requirements for the presentation are that it is clear, precise, self-contained, easily accessible, intelligible, durable as well as objective. This, in the future, should increase legal certainty and reduce objections based on formality reasons. As there are various forms for trademarks and their main function is to indicate the source of origin, this change may allow more imaginative trademarks to be registered. Furthermore, descriptions for marks will be optional. To see the most popular forms as well as required formats, please visit here.
III. EU Certification Marks
EU Certification Mark is a whole new type of mark in the EU. The EU Certification Mark is defined as mark that is
“capable of distinguishing goods or services which are certified by the proprietor of the mark in respect of material, mode of manufacture of goods or performance of services, quality, accuracy or other characteristics, with the exception of geographical origin, from goods and services which are not so certified.”
The EU Certification Mark should not be mixed up with geographical indications, although they both relate to the guarantee of a specific characteristic of a product. Thus, a Certification Mark cannot be filed in order to distinguish the goods and services in respect of geographical origin.
EU Certification Marks ensure that the goods and services comply with a given standard set out in the regulations of use and are controlled under the responsibility of the certification mark owner. The regulations of use are the core of a certification mark, and must be filed within 2 months. These include in particular, the characteristic of goods and services at hand, the conditions governing the use of the mark as well as the testing and supervision measures to be applied by the certification mark owner. For more detailed information on the new EU Certification Marks, please visit here.
IV. Procedural changes
There are several procedural changes that come into force starting 1 October 2017. The EUIPO has collected a short overview of the most significant changes. It should be emphasized that this is not an exhaustive list. The detailed information can be found under the Implementing Regulation (EU) 2017/1431, as well as the Delegated Regulation (EU) 2017/1430.
After 1 October 2017, it is no longer possible to claim priority after the application but, it must be filed already together with the application. After the application, supporting documents must be filed within three months of the filing date, instead of the previously applied three months from receipt of the declaration of priority.
In addition, there are changes concerning the acquired distinctiveness of a mark. Article 7(3) EUTMR can now be invoked at the start or later during the process, which practically reduces unnecessary expenses regarding gathering and presenting evidence.
When it comes to opposition and cancellation proceedings, the requirements of admissibility and substantiation for relative grounds’ have been reorganized in order to gain clarity. In addition, geographical indications have been taken under the Article 8(6) EUTMR. Belated evidence, as well as Office practice on suspension of surrenders and the closure/continuation of pending revocation or invalidity proceedings has been codified.
Furthermore, starting from October 2017, the EUIPO accepts evidence from online sources recognized by the office in regard to registered rights. This smoothens down the procedures, as reference can be made to an online source. What is more, not regarding certificates of filing, registration and renewal or provisions of relevant law, if the language used for evidence of substantiation is not the language of proceedings, translation is needed only if requested by the Office.
Also, a whole new process regarding trademarks has been added to the EUTMR Article 21(2)(a). The new procedure allows the proprietor of a mark to demand the assignment of the respective trademark in such case, that an agent or other representative has registered an EU Trademark without the consent of a proprietor.
As the Office has entered the internet era, the means of communication with the office will change to better utilize information technology. Hand delivery and deposit to postbox will not be available anymore, and tele copier and other technical means’ of communication – which covers faxes – has been removed from secondary legislation. However, faxes may be used as back up when specific requirements are fulfilled.
In addition, some clarifications have been made regarding the Boards of Appeal, mostly concerning the content of the statement of grounds and of the response, ‘cross appeals’, claims raised and facts or evidence filed for the first time before the Board of Appeal, new absolute grounds raised by the Board of Appeal, expedited proceedings and the organization and structure of the Boards of Appeal.
Both the EUTMIR and the EUTMDR apply from 1 October 2017, and include transitional provisions. As a main rule, both Regulations apply to ongoing proceedings from 1 October 2017 unless otherwise provided. However, as always, there are some exemptions. In order to get a better insight what are the transitional provisions regarding different situations, please see all transitional provisionals.
Geographical Indications, also known as GIs, are forms of intellectual property protection designed to protect indications associated with a location. GIs provide consumers accurate information regarding the origin of a product, as well as promote local production and enhance competitiveness. With its nearly 3,400 registered geographical indications, the European Union has been traditionally the forerunner in the field. Germany is well-known for its beers, but what else comes from Germany? In the map below is elaborated well-known GIs of Germany based on their origin.
Source: Federal Ministry of Food and Agriculture website.
While going grocery shopping, we are used to buying Parma Ham, Feta and “Bayerisches beer”. When buying these products, we usually have at least subconscious expectations regarding the quality and origin of the product, and we may make assumptions that the beer comes from Bayern and that Feta is Greek, for instance. We may even take it a bit granted that certain products are of some special origin based on the name of the product without actually checking the origin. However, it should be noted that although GIs are a form of intellectual property rights, the scope of protection varies throughout the world. In this article, we give you a short overview on the situation in the EU.
On international level, the protection of GIs is a layered patchwork stemming from international treaties, such as the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). In the EU, geographical indication is defined as being
“a distinctive sign used to identify a product as originating in the territory of a particular country, region or locality where its quality, reputation or other characteristic is linked to its geographical origin. (Regulation 1151/12 of the European Parliament and of the Council on quality schemes for agricultural products and foodstuffs).”
The EU regime recognizes two forms of protection, namely, protected designation of origin (PDO) and protected geographical indication (PGI), available for agricultural products and foodstuffs as well as wines. PGIs can also be used for spirit drinks and aromatized wines, but PDO protection is not available for them. In addition to these, there is a third form of protection, the traditional speciality guaranteed (TSG), which highlights the traditional production process. Although TSG´s are not considered as GIs as they do not directly link the product with a place, they should be acknowledged as they are part of EU´s quality scheme, serving similar purposes and often treated similar to GIs. It is established to safeguard traditional methods of production and recipes by helping producers of traditional product in marketing and communicating the value-adding attributes of their traditional recipes and products to consumers.
Protected Designation of Origin (PDO): Name identifying product, whose all production steps take place in the defined geographical area. In addition, the product has to owe its quality or characteristics essentially or exclusively to their place of production and the savoir-faire of local producers.
For example: Allgäuer Emmentaler g.U., Anglesey Sea Salt
Protected Geographical Indication (PGI): Name identifying a product, whose given quality, reputation or other characteristic is essentially attributable to its geographical origin and at least one of the production steps of which take place in the defined geographical area. For PGI agricultural products and foodstuffs, at least one of the stages of production, processing or preparation takes place in the area. For PGI wines, at least 85% of the grapes come from the area.
For example: Holsteiner Tilsiter, Schwäbische Spetzle, West Country Lame
Traditional Speciality Guaranteed (TSG): Mark used for products of a traditional character, which results from a mode of production, processing or composition corresponding to traditional practice for that product or foodstuff or is produced from raw materials or ingredients that are those traditionally used. For a name to be registered as a traditional speciality guaranteed, it shall have been traditionally used to refer to the specific product or identify the traditional character or specific character of the product.
For example: Mozzarella, Serrano Ham
The scope of protection for registered names is rather wide, as the names are protected against both direct and indirect commercial use, in which the products are comparable to the ones under protection. Any misuse, imitation or evocation even if the true origin is indicated by expressions such as “imitation” or “style” is prohibited in the EU, providing therefore considerably high level of protection in comparison to other regions. In 2014, the estimated value of GI infringing products in the EU was around 4.3 billion Euros, representing 9.0% of the market.
Why do we protect these indications?
GIs seek to enhance fair competition of agricultural and foodstuffs with value-adding characteristics, as well as ensure more reliable information for consumers. Furthermore, they promote innovation regarding local food production, as well as high quality of the products. Supporting local production, they create job opportunities as well as enhance rural socio-economic benefits. Although GIs has been criticized for being tools for protectionism, it should be noted that one of the main functions of GIs is to enhance fair competition and prevent misuse and counterfeiting of geographical names.
GIs are of great sales value in the European Union. According to a study conducted by the European Commission in 2011, GIs were worth €54.3 billion worldwide, and they represented 15 % of total food and drinks exports in EU.
GI Production and Consumption Shares by Country
Source: EUIPO Report.
As can be seen from the table above, the top three countries regarding GIs are France, Italy and Germany. Different kinds of cheese products as well as various meat products are common for all of them. However, the production in France and Italy is more focused on fruits and vegetables, and pastries are common for Germany. Furthermore, beverages are in key roles. Beers are of special importance for Germany and wines are for France, whereas Italy on the other hand represents a mixture of products.
Although there are many registered GIs in the EU, the top 10 most popular GIs are representing 28% of the GI sales in the EU.
TOP 10 GIs in Alphabetical Order
Source: EUIPO Report.
There are also other ways of protecting geographical indications. Geographical indications can thus be protected under unfair competition laws, or under EU or national collective marks as well as certification and guarantee marks. For more insight on the topic, please visit here.
This year, the German Patent and Trademark Office (DPMA) celebrates its 140th anniversary as an authority. During its long journey it has adapted to many changes and through its constant evolvement it has gained its place as number one of the national IP offices in the Europe.
(Source:DPMA website)
The DPMA was first established in Berlin on 1 July 1877 as the Imperial Patent Office to answer the needs of booming industrialization. After the World War II, the headquarters of the federal authority was moved to Munich, were they are still located today. In 1990, the authority experienced its rapid growth phase, when 600 employees from the Office for Inventions and Patents of the German Democratic Public with more than 13 million patent documents entered the house as a result of the reunification of both German states.
With more than 850 patent examiners, some 100 trademark examiners as well as 1,550 of other staff members, the DPMA is nowadays one of the leading national centers of expertise in IP in Europe. To keep up with the future challenges, the DPMA invests in highly skilled experts as well as smooth procedures by means of high quality electronic systems. E-services constitute one of the key elements of DPMA´s success, as more than 140 patent and 300 trademark procedures are conducted electronically every working day. DPMA`s e-services enable customer friendly online application filings, IP search procedures as well as electronic transmissions.
What does it mean to be the leading European IP office in practice? In numbers, it means over 130,000 patents, trademarks, utility models and designs alone in 2016 as well as income of nearly 395 million euros the same year. Furthermore, in addition to the great number of patent and trademark applications, the DPMA handles some 600 customer enquiries and 4,400 payment transactions daily.
140 years is a great milestone for the DPMA. Counting on advanced technology solutions and great global network, the DPMA is determined to keep its place as a forerunner of IP offices in Europe.
To celebrate its anniversary, the DPMA is currently releasing each month a short insight to its long history. In order to travel in time with the DPMA, please see the publications here.
The Uniform Domain Name Dispute Resolution Policy, better known as UDRP, offers a sustainable alternative for litigation by means of standardized dispute resolution for cybersquatting cases. In order to enhance predictability and legal security, in May 2017 WIPO released its “WIPO Jurisprudential Overview 3.0” to give an insight into WPO´s Panel consensual views.
When someone registers another´s trademark in bad faith, cybersquatting is most likely to take place. Acknowledging the cross-broader nature of the cybersquatting, WIPO took action in 1999 to provide a uniform procedure to address disputes concerning domain names, establishing the Uniform Domain Name Dispute Resolution Policy. With its nearly 500 experts representing over 60 nationalities, WIPO seeks to ensure a fair and predictable arbitration procedure, flexible enough to adapt to the changing needs of the internet era. Up to now, WIPO has administered and decided more than 37,000 UDRP cases involving parties from more than 170 countries. Globally addressed as best-practice, it is also contributing to country code top-level domain (ccTLD) dispute resolution policies.
An ever-increasing amount of cases is resolved in WIPO´s arbitration which proves it to be a popular alternative to resolve disputes of trademark abusive behavior. In 2017, WIPO has managed almost twice as many cases compared to its previous overview on the issue published in 2011.
Consistency is one of the key elements affecting UDPR overall credibility. Even though it does not operate on a strict doctrine of binding precedent, panels actively pay attention to the similarities of the facts and circumstances of the cases, taking the previous decisions into account. However, it should be noted that the decision making has to be exclusively based on the details applying to a specific case.
Due to the large increase of cases, this third overview cites roughly 1,000 decisions of the panel, offering a comprehensive view of the consensus of WIPO UDPR Panels. The updated third edition summarizes panel views on a wide range of both substantive and procedural issues, representing prevalent and essential cases.
Do you have some questions to be answered? Take a closer view of the WIPO publication here.
Innovation is one of the key factors driving economic growth and development.
This year we are celebrating the 10th anniversary of the well-known Global Innovation Index (GII), which gives a fresh view to the measuring of innovation worldwide.
The GII ranks innovation capabilities and results of world economies. It was first introduced by INSEAD in 2007, and today it is co-published with Cornell University and the WIPO, in collaboration with the 2017 GII Knowledge Partners who, by means of analytics and case studies contribute to the elaboration of GII.
With its 127 economy profiles representing over 97% of global GDP, as well as dozens of other detailed metrics, it has become the leading bench-marking tool. Combining the traditional measures of innovations and new methods, and taking into account multiple indicators, this annually-published index represents a truly broad-based model of innovation. Starting from 2017, GII includes also “invention hotspots” as a special section, focusing on the density of inventors listed in patent applications.
The theme of the GII 2017 is “Innovation Feeding the World”, acknowledging the challenge of combining the rapid growth of world population together with the limited amount of natural resources. As the global demand is on a rapid rise, the optimization of supply and distribution chains, as well as new inventions and creative business models in sustainable food production are called for. Furthermore, as sustainable agriculture and food production require long-term solutions, the effects of climate change in the coming decades cannot be left unnoticed.
Key Findings
According to the GII 2017, the top five most novelty-focused countries in 2017 are Switzerland, Sweden, the Netherlands, the USA and the United Kingdom. High-income economies have traditionally kept the top 25 spots of the ranking, with the exception of China, as the only middle-income nation. Europe, on the other hand, has been dominating the ranking, as 15 of the top 25 best performing economies are European. The key drivers of progress in Europe have been human capital and research, infrastructure as well as business sophistication.
The group of “innovation achievers”, consisting of middle and lower-income economies that are performing better than expected by their current level of development, has been growing. This cluster of 17 countries best represents the innovation incline in the Sub-Saharan Africa region, as nine of the innovation achievers are located there. In addition, Asia has become more and more important with its so-called “innovation tigers”. As Japan, Hong-Kong, Singapore and the Republic of Korea have kept their places as the top innovators of the region, new Asian tigers, including Vietnam, Indonesia, and the Philippines, are emerging and joining the group.
Despite the Asian tigers´ success, it seems that India is the up-and-coming novelty center in Asia. There is great potential that, if India continues its outstanding performance in the following years and collaborates with the new Asian tigers, a whole new engine for worldwide innovation may emerge.
On the other hand, economies in Latin America and the Caribbean have yet to discover their potential as their performance currently remains lower than is expected, in regards to their level of development.
In addition, a lingering large gap in innovative capacity is found to exist between the developed and the developing countries, especially regarding institutions, human capital and research, infrastructure and creative outputs. Furthermore, the amount of R&D activities has remained lower in comparison to previous years.
For more information on innovation worldwide, explore the whole ranking and full report of 2017 here.
We have often talked about the correlation between a brand and intellectual property. In the simplest of terms, one can hardly go without the other. Recognizing the importance of brands for the economy, Interbrand, a global consultancy, started publishing their annual Interbrand Breakthrough Brands list. The 2017 one has been made available recently and can be found here.
First of all, it should be said that the report highlights breakthrough moments, not breakthrough companies. It does not differentiate a well-established firm from a start-up. A breakthrough moment might occur when a company is first starting its journey, but also when it faces a crossroads and is forced to change strategies. What makes these companies special from a sea of similar competitors is their perseverance. In their own words: “What makes Interbrand Breakthrough Brands so remarkable is not just that they’re growing, but that they’ve figured out how to hold on to growth.” And the way they do it is by continuously fortifying their brands.
“Second time arounders”: brands from 2016’s list
There are several brands which were also on the 2016 list, meaning that they added on their previous year’s accomplishments. The biggest success story comes from Away, a luggage manufacturer on a mission to create the perfect affordable lightweight suitcase. They seem to be on the right path, as their social media following increased by a staggering 1595%, and their funding is over three times larger. Also experiencing a social media boom is a tampon manufacturer LOLA, with 8620% growth. The biggest web ranking leap comes from Germany, with their muesli producer mymuesli noting an almost 10000% surge.
Bettering the world
There are three things that seem to be a common thread between the Breakthrough Brands: they are all relying on artificial intelligence in their work, as well as technology, while retaining a high level of social consciousness and directing their creativity towards solving some of the societal problems along the way. The perfect example would be Samasource, a non-profit organization that fights poverty by employing impoverished people from around the globe and teaching them to work in the field of digital technology.
Another way of life quality improvement is creating the so-called “life hacks”, and simplifying our everyday lives. That is the task of, e.g. Instacart, a company worth 5 billion dollars. What does it do? It eases your shopping, bundling grocery orders from different vendors into one and delivering it to your doorstep.
Also falling into this category is the change in the mobility sector. Vehicle-sharing has reached new hights, with its geographical expansion, as well as the diversity in transportation type. At the helm is 50 billion dollar-worth Didi Chuxing, a Chinese ride-sharing platform. Following is ofo, a bicycle-sharing app, worth 1 billion dollars.
The use of Artificial Intelligence in our everyday lives
It is highly likely that AI will have influence our society more and more. Cylance, for example, is already a modern-day superhero, despite the majority of us have never heard of it. It is an AI program that anticipates hackers’ moves and reacts accordingly, protecting our personal data from attacks. Nexar prevents car crashes by alerting us in time of possible collisions.
A
rtificial intelligence is also present in the field of medicine. New companies are using AI for more than mere damage control, they are increasingly using it for prevention purposes. Flatiron Health uses the technology to connect cancer centers, accelerating the pace of research and innovation. On a more day-to-day basis, British Babylon eliminates the need to go and see a doctor. 
Whether you require a prescription or a consultation, a specialist will tend to your health online, without the long waiting time in front of the doctor’s office.
The perks of technology
T
echnology changed the way we approach most things in our lives. Banking is one of the fields highly affected by it. It is safe to say that banking as we knew it is history, as more and more of its elements are transposed into the virtual realm, sometimes completely avoiding the “traditional” bank. Square, now worth 6 billion dollars, is continuously changing the face of the financial world. Starting as a credit card reader connected to a mobile phone or a tablet, it grew to service both merchants and individuals, and now even offers loans. 1,4 billion dollar Robinhood brand excludes brokers from trade by giving the role of the investor directly to the individual (therefore eliminating the commission fee).
Another activity highly influenced by the benefits of the modern era is shopping. As we have seen with Instacart, the new motto is: “the simpler, the better”. And nowadays, e-commerce is expanding insuppressibly. Flipkart, “the Indian Amazon”, has found its way to the Breakthrough list, already valuing at over 11 billion dollars. Spanish Glovo has taken delivery to a whole other level: whatever you want, at any time, within the next hour. It is no wonder that it has become an almost 40 million dollar company in two years, although still territorially limited to Spain.
Situation in Europe
The trends we have talked about on a global level could be transposed to the European territory. The innovation might come from the government, like with the Italian integration of all transportation systems, or with the British BBC, digitalizing their media content offerings. 
However, this does not mean that the value of start-ups has not been recognized. Spain, France, Germany and the Netherlands are infusing more and more money into smaller companies, promoting novelty and innovation.
Game-changing companies in the medical field include Babylon, HumanCharger, and Clue. Dedicated to changing the way we do our banking, we have Atom Bank and Monzo. Personalization is getting more significance among the European population, with mymuesli, Unu, Hawkers, Glovo, Wallapop and many other firms, showing that our virtual experiences, with a little personal touch, can go above and beyond. Also, trends show we are using technology to simplify our lives, while maintaining demands for high quality. Therefore, brands like Airbnb, car2go or Drivy show the ways we can utilize our resources to the maximum, while helping others, offering them the option of renting, instead of buying.
On 1 June 2017, WIPO introduced a new system of tracking international trademark applications: and in comes the Madrid Monitor!
The Madrid Monitor has now become a one-stop shop for searching and monitoring the status of registered trademarks, meaning that ROMARIN, Madrid E-Alert and Madrid Real-Time Status are to be retired later this year. The Monitor has a new, polished search matrix, allowing you to conduct your searches according to a text, number, date, class, country, or a mix of those in the advance search option. A helpful new addition is the autocomplete tool, which offers to end your input by matching it to the TM database. Also, there are the image and realtime search, giving you more options and better adjusting to your needs. In case you decide to monitor a trademark post-search, you can set up email alerts that will notify you of all the changes with the trademark of interest.
Despite the novelties, adapting to the new system should not be much of a problem. Its interface, while making your searches easier and more efficient, still highly resembles ROMARIN´s. The new system could therefore be considered as an irrefutable upgrade or a welcomed change, instead of a replacement.
For a guide on how to use Madrid Monitor, please click here.