Reputation
The absolute grounds of refusal listed in § 8 (2) No. 1, 2, 3 (German Trademark Act) can be ignored if prior to the point in time of the decision on registration, the trademark has become established in the trade circles involved as a result of its use for the goods or services for which the application was filed, § 8 (3) (German Trademark Act). To be established in the trade circles, a majority of the relevant public has to interconnect the sign with the goods and services of the applicant. The degree of knowledge required must be considered to be reached when the trademark is known by a significant part of the public (15 to more than 50 %) concerned by the products or services covered by that trademark. A trademark which is protected through reputation is only preserved in the region the trademark is known.