Why should you register for a trademark watch with us? Very simple: Your trademark will lose its value and enforceability if you do not defend it. It is not sufficient to conduct prior searches, apply for and have the mark registered. Your registered trademark has a considerable monetary value to you and your business. In order to protect this value, a trademark needs to be “handled with care” in order to maintain the value and the enforceability. One instrument to do this is by installing a trademark watch.
The goal of a trademark watch is to discover younger marks, filed by third parties, as soon as possible. We install a trademark watch and then inform you if a younger trademark applicant has filed an identical or similar mark. If this is the case, we suggest a strategy, as well as estimate the chances of success of taking legal action against the potentially infringing younger mark. We support you and give hands-on advice as to what action should be taken, e.g. filing of an opposition or alternatively negotiating a settlement agreement – or – in case of clear infringement, we support you by sending out cease-and-desist letters, filing of a preliminary injunction (PI) or filing of a law suit.
Where and to what extent your trademark needs to be watched depends on your specific requirements. We would be pleased to advise you on the possibilities and costs, custom–tailored for your needs.