Christmas is a time for tranquility, contemplation and the family. But, it is also a time of consumption: Many people receive a 13th salary or holiday bonus which they spend on presents, decoration and at Christmas markets. Approx 20% of the trades revenue is generated on and around Christmas. Therefore, companies try to “trademark” Christmas. As a result of that, competition is fierce during the holiday season. The office responsible for the registrations of trademarks in the EU, OHIM, reports numerous registered trademarks that incorporate “Christmas”.
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