When was the last time that you bought something not just off the shelf, but with giving it a little more thought before buying? Did you look for test results for the product category that you were interested in and if so, did the results influence which product exactly you ended up buying? And what does all of that have to do with trademarks? Here is the answer…

DE 30 2016 033 191 DE 30 2008 025 577
(Examples of blank test labels registered with the German Patent and Trademark Office) Read more about The Power of Test Labels