Interbrand: The Best 100 Global Brands 2014

Interbrand, started in 1974 with its approximately 40 offices in 27 countries, is one of the biggest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various studies relating to brands, their value and the impact on companies and consumers. Interbrand’s 15th annual Best Global Brands Report was released on 9 October 2014. Age of You In addition to identifying the top 100 most valuable brands, this year’s Best Global Brands report also examines three pivotal ages in brand history that have reshaped business for the better: the Age of Identity, the Age of Value, and the Age of Experience. Interbrand contends that a new, emerging era is upon the global business world: the Age of You. Analysis The procedure for ranking the Best Global Brands contains three key components: an analysis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand's competitive strength. Results 2014 The 30 Best Global Brands can be found below: As you can see, this year Apple and Google maintain their first and second positions and each exceed 100 billion US-dollar in brand value. Huawei Technology Co. Ltd., a Chinese telecommunications and network equipment provider is ranked place 94 with a value of 4,131 billion dollars. Therefore, it is the first Chinese company to appear on Interbrand’s Best Global Brands list in the history of the consultancy’s rankings. The automotive sector dominated the report with 14 brands: Toyota (Rank 8), Mercedes-Benz (Rank 10), BMW (Rank 11), Honda (Rank 20), Volkswagen (Rank 31), Ford (Rank 39), Hyundai (Rank 40), Audi (Rank 45), Nissan (Rank 56), Porsche (Rank 60), Kia (Rank 74,), Chevrolet (Rank 82), Harley-Davidson (Rank 87), and Land Rover (Rank 91). With 13 brands on the list the technology sector follows. Facebook climbed to rank 29 from No. 52 in 2013 and had the highest percentage increase in value from last year: 86 %. One of the reasons for this significant increase is Facebook’s ad business on mobile phones. For the first time in its history, the company reported that revenue from advertising on mobile phones exceeded half of all its advertising for the quarter. For more information on the 2014 ranking, please click on the following link: http://www.interbrand.com/best-global-brands/