If trademarks are part of your daily work, you have surely come across the issue before: You have a registered trademark, but it is used differently in commerce – either because the trademark used has been modernized compared to its registered form, or because parts of the registered mark have been omitted when used or because parts have been added in comparison to the registered mark. In all these cases, the question arises whether or not use of the trademark in a form differing from the one registered can still be deemed use of the registered mark. Otherwise, your registered trademark might be at risk and action needs to be taken to ensure that no actual loss will occur. Guidance is now provided by the trademark offices of the European Union member states and the EUIPO.
(examples of similar, but different marks) Read more about UPDATE: GENUINE TRADEMARK USE
Read more about Virtual Goods in Focus – EU General Court’s First Ruling
