Berne ConventionThe Berne Convention for the Protection of Literary and Artistic Works is an international agreement governing copyrights which was first accepted in Berne, Switzerland, in 1886. About 158 states are parties to the Berne Convention. It in principle rules that every party recognizes the copyrights of the citizens of the other contracting parties, as well as the copyrights of their own citizens. |
Brand ValueThe term brand value describes the monetary price of a brand, which depends primarily on its reputation and brand awareness. |