Interbrand, started in 1974 with its approximately 40 offices around the globe, is one of the biggest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various studies relating to brands, their value and the impact on companies and consumers.
The most recent study published relates to the “Best Retail Brands 2014″, which does not just give an in-depth insight, but, also an overview of different countries, including the USA.
The most valuable retail brand 2014 is the North American mark WALMART with a brand value of 131,9 billion US-Dollars. Number one in Asia is Woolworth and the most valuable brand in Latin America is the Brazilian cosmetic brand Natura. Weiterlesen über Best Retail Brands 2014