It is an astonishing figure - and not many people realize this: But, on average, approx. 46% of a company's value is made up and derived from trademarks - and that is one of the major reasons why companies should protect their brands - and register them.

The average value differs from industry to industry. We have taken the opportunity and show the following slide with the kind permission from BRAND NETWORKS, a Munich-based company with many years of expertise in the field of brand consulting.

As a brand owner, it is extremely important to understand the value of a trademark - and that and why it needs to be protected - it is one of your company's most valuable assets!

Weiterlesen über Did you know... 46% of a Company's Value derives from Trademarks?

The world's largest trademark conference is taking place for the 134th time - this year in Washington, DC from May 4 -8, 2012

For the 11th time now Alexandra Dellmeier-Beschorner is attending the largest trademark conference and meeting in the world. It is hosted by the International Trademark Association (INTA) of which LexDellmeier is a longstanding and supporting member. Over 10,000 trademark specialists from all over the world are attending this year's meeting being held in Washington, DC from May 4 - 8, 2012. Weiterlesen über INTA Meeting in Washington DC, USA - May 2012

Visionary inventors have and will continue to revolutionize our world with their outstanding ideas. Curiosity, knowledge and determination of individuals are the basis for every great innovation.

As an IP boutique firm headquartered in Munich, Germany - home of the German Patent and Trademark Office (GPTO) and the European Patent Office (EPO) - we take the opportunity to help support and promote this year's IP Day. Weiterlesen über Visionary Inventors - LexDellmeier supports World IP Day on April 26, 2012

The International Chamber of Commerce (ICC) together with its intitiative "Business Action to Stop Counterfeiting and Piracy" (BASCAP) has launched a unified consumer awareness campaign against counterfeiting.

The campaign was officially launched by BASCAP and its global partners from around the world - incl. Germany's Anti-Counterfeiting Organization APM  who want to improve consumer awareness regarding the harms of counterfeiting and piracy. The aim and objective is to help consumers understand that counterfeit products are a real threat to health and safety, jobs and the economy. Weiterlesen über Stop Product Piracy and Counterfeiting - Raising Consumer Awareness