On 20 June 2018, the General Court of the European Union (GC) ruled that the distinctiveness of the trade mark ‚POLO’ by Ralph Lauren’s eponymous fashion brand is indeed so famous that it requires broader legal protection against similar trademarks. What is significant in this decision is the fact that, even though a mark may not be exceptionally distinctive, its recognition by the public combined with its acquired reputation and its influence on the market is enough to grant ‘POLO’ enhanced protection against the registration of similar marks.
POLO vs. HPC POLO
(EU Trademark No. 4049334) (EU Trademark No. 013531462)
(Word mark) (Word mark) Weiterlesen über RALPH LAUREN’S ‚POLO‘ TRADEMARK DESERVES ENHANCED LEGAL PROTECTION, GENERAL COURT SAYS