Traditional forms of trademarks will remain the most relevant, but companies should also start making more of the new possibilities to register and use more complex marks like hologram marks, motion marks or multimedia marks to strengthen their business. However, give a lot of thought into creating such marks to ensure they will be recognized as TRADEMARKS by the public.
EUTM No. 017451816 EUTM No. 017941596 EUTM No. 017965087
(Examples of multimedia marks registered with the EUIPO) Weiterlesen über What you see is what you get – Multimedia Marks