What is BRANDING really about?

We thought we should share this great video on BRANDING with you. It was produced in 2011 by MSc Brand Leadership team at Norwich Business School, University of East Anglia. In essence, a BRAND is a "stamp of ownership" - making people aware that it is "YOURS". But remember, in Germany, the EU as a whole (Community/EU trademarks) and in most of the EU national member states it is necessary to actually REGISTER the trademark with the responsible trademark office(s). Contrary, e.g. to the US system, mere use of a trademark does not grant protection or rights. Be careful, ask an expert, seek advice and register your BRAND.