Webinar Announcement: 15 September 2021, 10 - 11 a.m. -- "Trademark Law advanced - Proof of genuine trademark use" (in German)

Webinar Announcement: 15 September 2021, 10 - 11 a.m.  --  "Trademark Law advanced - Proof of genuine trademark use" (in German)

As a brand owner, the value of your business can depend significantly on one or more strong brands. On average across all industries, brand value accounts for approximately 50 % of a company's value. Maintaining and enforcing your trademark protection is therefore immensely important from a business perspective. However, both, maintainance and enforcement, depend on being able to prove, upon request, that you are using your trademark(s) in a right-preserving manner. In Webinar 7 of the LexDellmeier Webinar Series 2021 we will give you an overview with practical tips on "Trademark Law advanced - Proof of genuine trademark use". You are welcome to register for this 60-minute free webinar - which will be held in German - at Eventbrite under the following link:  https://www.eventbrite.de/e/markenrecht-advanced-markenerhalt-durch-den-...

As the EUIPO's "BIG MAC" decision of 11 January 2019 has shown, proving that a trademark has been used in a way that preserves its rights is not always easy. If you fail to do so, your trademark is either unenforceable or you risk losing your trademark rights to the extent it has not been genuinely used. The associated economic loss can be substantial in individual cases. Therefore, you should start preparing in good time to be able to provide evidence of use of your trademark if needed. Here, it helps to create an orderly and well-systematized documentation of possible evidence right from the start and to continuously supplement it. If it then actually becomes necessary to provide proof of use in the context of a lawsuit or proceedings before the responsible trademark office, well-structured documentation will significantly save time, cost and manpower. At the same time, it will enable third parties like courts and trademark offices to comprehensively evaluate your trademark use and is thus an essential step to preserving the enforceability of your trademark rights long-term.

As Part 7 of our 2021 Webinar Series, LexDellmeier will,

on 15 September 2021, from 10 to 11 a.m,

again present its successful webinar from last year on "Trademark Law advanced" with a focus on the rights-preserving use of trademarks and the proof of their genuine use. We will provide an overview of the legal basis of such use, highlight the consequences of insufficient trademark use and provide practical advice and checklists that you can use to systematize the compilation of use evidence for your own trademark(s).

If you are a trademark owner, you should not miss our webinar. However, we would also be happy to advise you at any other time in connection with genuine use of your trademark. Simply contact us by phone at +49 89 55 87 98 70, by e-mail at info@lexdellmeier.com or arrange a personal consultation. We look forward to hearing from you!