Stop Product Piracy and Counterfeiting - Raising Consumer Awareness

The International Chamber of Commerce (ICC) together with its intitiative "Business Action to Stop Counterfeiting and Piracy" (BASCAP) has launched a unified consumer awareness campaign against counterfeiting. The campaign was officially launched by BASCAP and its global partners from around the world - incl. Germany's Anti-Counterfeiting Organization APM  who want to improve consumer awareness regarding the harms of counterfeiting and piracy. The aim and objective is to help consumers understand that counterfeit products are a real threat to health and safety, jobs and the economy. On its new website BASCAP and its partners from China, France, Germany, Italy, Japan, Kenya, Korea, Sweden, Russia, Spain, Ukraine and United States explain why "FAKES COST MORE" - and why consumers should "BUY REAL". Businesses and organizations around the world, such as the World Intellectual Organization (WIPO), the World Custom's Organization (WCO), the International Trademark Association (INTA) and many more are working together to make consumers aware that it is everyone's responsibility to STOP BUYING FAKES. Join the pledge: FAKES COST MORE - I BUY REAL as FAKES CAUSE CRIME - as one of the campain posters rightfully points out: