What is a Trademark?
January 15, 2011
15. Januar 2011 - 15:32
A trademark is a sign protected by law, serving to distinguish goods and services of one enterprise from those of another. Besides it implies the following functions of: - origin - communication - guarantee There are different types of trademarks: - Expressions, letters or numbers (wordmark), - A picture or logo (figurative mark), as well as the combination of words and pictures (word-design mark); - A color or a combination of colors (color mark); - Three-dimensional shapes (3-D-mark), - Radio-jingles or a combination of a melody (sound mark); - Slogans and even gestures (move mark)
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