LexDellmeier supports World Intellectual Property Day on 26 April 2021

On April 26, we celebrate the World Intellectual Property Day (WIPD), as we do every year. The focus will lie on the crucial role that intellectual property plays in encouraging creativity and innovation. For this year's motto "IP & SMEs: Taking your ideas to market", LexDellmeier is launching the monthly "Start-up and Founders' Hour".

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I. LexDellmeier’s contribution to WIPD 2021 – “IP Wednesday” Founders’ Hour

LexDellmeier will also contribute to this year's WIPD. Providing information and guidance to newcomers in the legal field of Intellectual Property (IP) is very important to us.

To make it easier to get started with IP law as well as to deepen existing knowledge, we are again offering a 10 free webinar on IP throughout the year 2021. There will be a special lecture for start-ups on 1 December 2021. If you are interested in attending a webinar, stay tuned at https://lexdellmeier.com/de/events for all the latest information and dates on upcoming events and sign-up options via Eventbrite.

In addition, LexDellmeier is launching the Start-up and Founders’ Hour on “IP Wednesday”.

We offer founders a one hour free consultation to discuss, clarify and identify options for trademark or design protection for your business.

What you need to know about the Start-up and Founders’ Hour:

• takes place every first Wednesday of the month – starting 5 May 2021
• from 11:00 a.m. - 12:00 noon
• you can apply via email with the keyword “Start-up and Founders’ Hour’ to
  
• a short, concise business plan (max. 5 pages) for your start-up is required including questions you have, which is communicated to us at least one week in advance of your appointment with one of the LexDellmeier attorneys.
• You will receive an email confirmation for the date and time.

II. Good to know: 5 important reasons for start-ups, founders, and SMEs to protect intellectual property

1. Trademarks account for up to 46% of a company's value on average

2. Professional and good IP management impresses investors

3. and ensures that the start-up is competitive, resilient, and more successful in the long term

4. Founders should get advice right at the beginning, because later it is only possible to react in a time-consuming and costly way

5. Prior art and similarity searches provide information on whether the innovations as well as brands are innovative and new

III. History of World Intellectual Property Day (WIPD)

WIPD was established by the World Intellectual Property Organization (WIPO) in 2000 to bring attention to how patents, copyrights, trademarks, and designs meet and affect us in our daily lives. The day is intended to honour creativity and innovation, which plays a major role in economic recovery and the development of society.

Each year, the World Intellectual Property Day takes place under a different theme to highlight the many facets and great importance of IP. This year, the focus lies on the importance of intellectual property for SMEs and start-ups.

IV. WIPD 2021 - IP & SMEs: Taking your ideas to market

In weak economic times like these, when it is more difficult to generate sales, companies can use the time to develop new products and bring them to market. After all, new products can increase the company's value in the long run.

Especially in times when economic recovery is needed, it is a key task to show small businesses with new ideas and inventions how they can use IP rights to build stronger, more competitive, and more resilient businesses.

Most of all global companies (about 90%) are SMEs, employing about 50 percent of the global workforce and generating up to 40 percent of national income in many emerging markets. In Germany, as many as 99,6 percent of all companies are SMEs, which account for more than half of all jobs.

This shows that SMEs and their innovative strength are the key drivers of global and national economic growth and are therefore justifiably the focus of the WIPD this year.

For more information about the WIPD 2021 please visit: https://www.wipo.int/ip-outreach/en/ipday/ - and with thank WIPO for use of the great graphical toolkit which offices and law firms promoting the WIPD may use.